Bucherer X SBC - From Pre-Owned to Preferred: Unlocking the full Potential of CPO in China

In this workshop, you’ll dive into the market of pre-owned watches together with Bucherer, the world’s largest watch and jewelry retailer. Bucherer successfully introduced Rolex Certified Pre-Owned (RCPO) in China, opening up a new market with significant long-term potential. As customer interest in pre-owned luxury watches continues to evolve, the key challenge now is to identify how the full potential of this emerging category can be unlocked, establishing RCPO as a trusted, desirable, and scalable growth driver for the future.

In the workshop, you will work on different strategic questions and will have the possibility to present your finding directly to the Bucherer experts.

To get the greatest benefit from the workshop, we ask all participants to familiarize themselves with the basics of the following topics:

• Chinese luxury consumer trends
• Attitudes toward pre-owned luxury goods in China & how it is successfully turned into driving sales
• Key drivers when purchasing high-value luxury products – consumers wishes & behaviour
• Role of digital platforms and social commerce

In partnership with Bucherer, the Students' Business Club offers you an excellent opportunity to deepen your knowledge of Certified Pre-Owned (CPO) Watches and connect directly with decision-makers. Space is limited—register now!

Disclaimer: The event will be held in English. Photos of participants will be taken during the event and may be posted on social media. If you do not wish to be photographed, please notify us in writing in advance.